LATEST POSTS
Becoming A Leader: How to Build A Successful Mentorship Program
When it comes to professional development, a mentorship program can be invaluable. By pairing up more experienced employees with those who are new to the workforce or a particular role, you can provide them with the resources and guidance they need to be successful. But how do you build a mentorship program that works? Below…
Making Your Insurance Content Irresistible
As an insurance agent, you know that content is key to capturing and retaining customers. But what kind of content is most effective? And how can you create compelling content without spending too much time or money? Insurance content is a tough sell. It’s not easy to write compelling, attention-grabbing copy that will turn your…
Challenges Faced By Women in the Insurance Industry
As the insurance industry looks to the future, one of the most important things we can do is empower women to take on leadership roles. Women have always been a vital part of the insurance industry, but they have often been relegated to supportive roles. The insurance industry is at a critical juncture. To meet…
Updating The Marketing Funnel for 2022 and Beyond
Are you ready for the future of marketing? It’s coming faster than you think, and it looks a lot different than it did in 2002. What is the marketing funnel? The marketing funnel is the process that companies use to turn potential customers into paying customers. It’s a way of thinking about the customer journey,…
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Should Insurance Agencies Implement An NPS Strategy?
Most insurance agency principals are always looking for ways to improve customer retention rates and increase word-of-mouth referrals. One strategy gaining popularity among businesses of all types is the Net Promoter Score (NPS). NPS is a simple way to measure customer loyalty and determine whether customers would recommend your company to others. Implementing NPS could…
Will Web3 Be A Marketing Disruptor?
As marketing professionals, we’re always on the lookout for new technologies and developments that could disrupt our workflow and change the way we do business. So, when I started hearing about web3 — an evolution of the internet built on blockchain technology — I wanted to learn more. Is this something that could affect how we market our products…
2020 Goal: Understand SEO
Google has a spider addiction and it’s pretty amazing. These spiders are crawling through your website and every website on the internet searching for information and keywords/phrases and indexing them to show up in search results. 2020 is here, which means that if you haven’t built the content you share with SEO (Search Engine Optimization)…
Older Posts
Make Marketing Personas a Part of Your Plan in 2020
If someone asks what you do, a likely answer might be “I’m an insurance agent” or “I sell insurance”. Are those the right answers? The fact is your number 1 job is: Marketing. No matter how much you know about insurance products and helping protect your clients with all their insurance needs, without a fresh…
Rise & Shine! 5 Business-Moving Steps A Small Business Owner Can Take Every Morning to Increase Brand Awareness
I know it’s a mouthful of a title, but raising brand awareness is an incredible and free movement to make that can generate more customer loyalty, turning a prospective audience into long-term customers. As a small business owner, it can be difficult to know exactly what to do to get your brand to your audience;…
Creating a Powerful Brand Story For Your Insurance Agency
Stories are about creating a connection. They are about creating a link between speaker and listener that provides a unique experience. Used in this manner, stories are incredibly powerful, and this is also why they are an effective strategy to create trust. The best brands have long realized the power of stories to build a…
The Value of Using AI to Market Your Insurance Agency
Artificial Intelligence (AI) can be extremely intimidating. It is seen as the evil side of technology by most of the population; after all, we’ve all seen the movies! AI will one day surpass humans in intelligence and take over the world. Furthermore, only the top tier of people is smart enough to utilize AI. All…
How To Turn Insurance Agencies and Their Brand Into A Success
All great businesses have a story to tell and a person who speaks their story into people’s lives. Steve Jobs took a few ideas in his garage and branded a computer company based on the love of calligraphy. John Paul Jones DeJoria took on many jobs as a traditional renaissance man before forming John Paul…
AI Trends in Insurance for 2020 and Beyond
It would be fair to say that the insurance industry hasn’t traditionally been at the leading edge when it comes to innovation and technology. With a lot of regulation, businesses tend to be quite risk-averse and slow when it comes to the adoption of anything new. However, over the last two or three years, we’ve…
How to Create a Powerful Brand Story for Your Insurance Agency
Stories are about creating a connection. They are about creating a link between speaker and listener that provides a unique experience. Used in this manner, stories are incredibly powerful, and this is also why they are an effective strategy to create trust. The best brands have long realized the power of stories to build a…
Video Marketing Trends Sticking Around in 2020
It’s nothing unexpected that the popularity of video is increasing exponentially given the appreciation to mobile tech and applications advancing its delivery and utilization, along with giants such as Google and Facebook actively pushing it. In particular, the preference for video content over different kinds of content continues to rise with potential clients, making it…
The Customer Experience in the Age of Social Media
As technology continually evolves, and the world becomes more and more digital, customers take to online networks like social media, Yelp, and Google for various reasons and in relation to your business. It’s not surprising to find so much going on in these online networks because customers basically now live in their mobile devices. For an…
Dshanya Reese, CIC 