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Becoming A Leader: How to Build A Successful Mentorship Program

When it comes to professional development, a mentorship program can be invaluable. By pairing up more experienced employees with those who are new to the workforce or a particular role, you can provide them with the resources and guidance they need to be successful. But how do you build a mentorship program that works? Below … Continue reading Becoming A Leader: How to Build A Successful Mentorship Program

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Should Insurance Agencies Implement An NPS Strategy?

Most insurance agency principals are always looking for ways to improve customer retention rates and increase word-of-mouth referrals. One strategy gaining popularity among businesses of all types is the Net Promoter Score (NPS). NPS is a simple way to measure customer loyalty and determine whether customers would recommend your company to others. Implementing NPS could … Continue reading Should Insurance Agencies Implement An NPS Strategy?

Will Web3 Be A Marketing Disruptor?

As marketing professionals, we’re always on the lookout for new technologies and developments that could disrupt our workflow and change the way we do business. So, when I started hearing about web3 — an evolution of the internet built on blockchain technology — I wanted to learn more. Is this something that could affect how we market our products … Continue reading Will Web3 Be A Marketing Disruptor?

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Rise & Shine! 5 Business-Moving Steps A Small Business Owner Can Take Every Morning to Increase Brand Awareness

I know it’s a mouthful of a title, but raising brand awareness is an incredible and free movement to make that can generate more customer loyalty, turning a prospective audience into long-term customers. As a small business owner, it can be difficult to know exactly what to do to get your brand to your audience; … Continue reading Rise & Shine! 5 Business-Moving Steps A Small Business Owner Can Take Every Morning to Increase Brand Awareness

Creating a Powerful Brand Story For Your Insurance Agency

Stories are about creating a connection. They are about creating a link between speaker and listener that provides a unique experience. Used in this manner, stories are incredibly powerful, and this is also why they are an effective strategy to create trust. The best brands have long realized the power of stories to build a … Continue reading Creating a Powerful Brand Story For Your Insurance Agency

The Value of Using AI to Market Your Insurance Agency

Artificial Intelligence (AI) can be extremely intimidating. It is seen as the evil side of technology by most of the population; after all, we’ve all seen the movies! AI will one day surpass humans in intelligence and take over the world. Furthermore, only the top tier of people is smart enough to utilize AI. All … Continue reading The Value of Using AI to Market Your Insurance Agency

How to Create a Powerful Brand Story for Your Insurance Agency

Stories are about creating a connection. They are about creating a link between speaker and listener that provides a unique experience. Used in this manner, stories are incredibly powerful, and this is also why they are an effective strategy to create trust.  The best brands have long realized the power of stories to build a … Continue reading How to Create a Powerful Brand Story for Your Insurance Agency

Video Marketing Trends Sticking Around in 2020

It’s nothing unexpected that the popularity of video is increasing exponentially given the appreciation to mobile tech and applications advancing its delivery and utilization, along with giants such as Google and Facebook actively pushing it. In particular, the preference for video content over different kinds of content continues to rise with potential clients, making it … Continue reading Video Marketing Trends Sticking Around in 2020

The Customer Experience in the Age of Social Media

As technology continually evolves, and the world becomes more and more digital, customers take to online networks like social media, Yelp, and Google for various reasons and in relation to your business. It’s not surprising to find so much going on in these online networks because customers basically now live in their mobile devices. For an … Continue reading The Customer Experience in the Age of Social Media